Vichy Homme: New Range

Men's Beauty the 15 April 2008 by Joe the "tire-remover"

Vichy was one of the pioneers for mens’ cosmetics with the launch of its basic range in 1988. It was rebranded Vichy Homme in 2001 with the white, grey and red packaging that you may be familiar with. We have talked about it before with a test of the Silicium-R treatment (article in French).

As we mentioned in the previous test, the main problem with Vichy Homme was the image we had of the brand! Which they must have realised, as they completely changed the range’s packaging last year (I’m a little late writing this article but I can assure you that I’ve had more than enough time to try out the range!)

Vichy Homme

The rebranding works well, as you can see below. Nice packaging is important to keep you bathroom looking good! :) The range is made up of 9 products split into 3 families (anti-ageing moisturisers, moisturisers for different skin types, and cleansing and shaving products).

  • For sensitive skin, Vichy Homme offers an anti-irritation comfort balm(Sensi Baume Ca), a shaving foam and a shaving gel.
  • For tired and dull skin, a 24h invigorating moisuriser (Hydra Mag C) and an eye firming stick (Hydra Mag stick yeux)
  • For greasy and imperfection-prone skin: a moisturising liquid (Normactiv CG), a cleansing gel and a shaving foam.

The textures are really great, the range offers reknowned active ingredients such as vitamin A (Retinol), vitamine C, calcium and magnesium, and of course the famous Vichy thermal water (for its calming and boosting properties). A great range at a fair price: think €17 for the moisturiser (available in chemists and health and beauty stores since October 2007).

More info on Vichyhomme.fr

Tags:

Related articles