As they like to say « We Make Super Denim means nothing but 100% made in Italy products, designed with love and passion in our italian hometown, Torino ». Word Up !

WMSD is a young italy-based denim company that first got spotted during the Bread & Butter tradeshow in Berlin. Making slim jeans in dark tones for the most part, what really caught my eyes is their attitude and style. It’s all about rock’n’roll and the « Do it yourself » creed.

Using the imagery of Nietzsche and cool yet irreverant kids, WMSD takes us far from chic italian denim brands or coutryside/cowboys-like brands. It’s street, straight, independant with an upbeat music-filled atmosphere just like a scene from Larry Clark’s Wassup Rockers. Why don’t you just put one of these on and go skate?

More info at http://www.wemakesuperdenim.it

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