Founded by a certain Mr Farah in the depths of Texas, this brand started making its first creations in denim in 1920.

It was a slow start, but the brand persisted and continued manufacturing even during the war period.

Fifty years later, in 1970, the brand arrived in Britain under the direction of Farah Junior. Young Brits quickly adopted the brand. For mods, skins and other punks it was a must-have. This was a turning point.

From its tumultuous past, Farah is now a classic brand in Britain. Stylish & casual, these slacks embody English class, remaining distinguished but not strict, they can be worn like a pair of jeans.

Recognizable by the famous orange tab on the back of each pair, they are now available in France from €65 from Citadium, RoyalCheese and Noir Kennedy in the Marais.

Do you know what Brian Jones, Janis Joplin, Jimi Hendrix, Jim Morrison and Kurt Cobain all have in common? They all died at the age of 27!

The Swedish brand Whipping Floyd (founded in 2001) took this as a starting point to launch their "They all went to heaven at the age of 27" t-shirt collection. This collection offers an interpretation of the life of these artists. It’s a bit of a sick idea! But I love it…

Insight 51 was created 10 years ago in Australia on the north beaches of Sydney. The company started life making their own brand “Insight surfboards”.

As you might imagine, clothes followed, and the brand has stayed very close to the world of board sports (and music). Insight 51 is a unique brand, a bit rebellious, very colourful. Australian fashion that is becoming more widely exported, as it is now on sale in 28 countries.

If you’re in France, head to Citadium or Royal Cheese

Edwin is a Japanese denim manufacturer with a reputation for good cloth and well-cut styles. There are many styles available including this low-waisted 100% cotton skinny pair. What do you think of the brand?

Did you know that almost 90% of the body’s head is lost through the head? So there’s nothing like a hat when it’s really cold out. And why not one as rock’n'roll as this one to go with your Energie jumper ?