Regular visitors have probably heard of this Danish brand: Junk de Luxe. Its another in the wave of Scandinavian designers along with other brands like Acne Jeans, Cheap Monday, Dr Denim, Nudie and WeSC. I mentioned it for the first time in an article about a shirt (I bought that particular style at the time, it’s great, and hasn’t shrunk! Tried and tested :D)

And fresh in this season (I kinda gave the game away in the editorial for this special): we can now wear Junk de Luxe jeans! They’re fresh in, I saw the first styles arrive at Le 66 in mid January. And I’ve just seen their pictures. This one’s the “Modomac”, which are waxed jeans (yes, there are more!) in a straight/skinny cut.

You get the “Junk” quality you’d expect, with a price tag of €100, which isn’t actually all that bad for a pair of jeans. They go straight into my Top 3 waxed jeans.

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We’re going to kick off the new season with a discovery: Boëge. If you’ve been dreaming of a high-quality polo shirt or t-shirt, with fresh design, in a choice of colours, you’re going to love this brand!

The cotton used is really top quality! If you’re in Paris, I strongly recommend you go and have a look for yourself. The design marries simplicity and originality perfectly, and the styles are offered in a wide range of colours.

The brand is currently only available in Japan (from Isetan in Tokyo), in the United States (from H.Lorenzo in Los Angeles) and in France (from 66 and Galeries Lafayette Homme). The first few items have just arrived! Could Boëge be a new favourite for spring/summer 2008?