‘ tag archiveIconic sneakers’

New Balance 576 History

le Friday 03 May 2013byRomano as "the garagerocker"

Regarding the technological race that brands engaged from the late eighties on running shoes, many models that have been released over the years were quickly abandonned, because if the public was not receptive, many important marketing issues could have turned into the disfavour of brands. This is quite a shortcut to tell the story of… Read more

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Nike Air Force 1: History of baskets and hip-hop

le Tuesday 18 December 2012byRomano as "the garagerocker"

If today rappers wear sneakers, for 30 years basketball players kept flying higher, it is certainly thanks to a special shoe. Basketball, that is what it was created, to fly like planes. It also penetrated Hip-hop despite itself, without never leaving it. Collectors have full room of it, Gentlemen here is the Nike Air Force… Read more

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Spring Court G1 : the ventilated tennis shoe

le Tuesday 16 October 2012byRomano as "the garagerocker"

Here is a brand us French can be proud of (for once…). Originally created to play tennis, its history is nothing more than a tennis shoe which use progressively changed to fashion over the years. One would say it is a true picture of the evolution of our society. In addition, do you know this… Read more

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Adidas Gazelle: Multilifestyle icon

le Wednesday 20 June 2012byAdel as "the fireman"

Let me introduce you today one of the freshest Adidas sneakers. Launched 40 years ago in the market, these sneakers have first gone through different stages before reaching the expected iconic status: sports, skateboard, hip-hop, then fashion. What we are dealing with today is the real story of the classic Adidas Gazelle. In 1968 Adidas… Read more

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Nike Blazer : a basketball legend

le Thursday 31 May 2012byRomano as "the garagerocker"

Since the release in 2009 of the Blazer Vintage reissue, this model hzs known a certain success. For a long time it was sort of lost, but as the seasons were passing, it soon became a sure bet, an essential of men’s wardrobes in both high and low versions. Why is the Blazer so popular?… Read more

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Adidas Rod Laver history

le Monday 14 May 2012byRomano as "the garagerocker"

Stan Smith is a model of leather shoe, the first to be designed for tennis, which was released in 1964 but which would bear this name only from 1974. Following its popularity, Adidas started collaborating in 1970 with Rod Laver, who will be recognized later as one of the best tennis player ever. Of Australian… Read more

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Vans Authentic History : Born and raised in California

le Monday 30 April 2012byRomano as "the garagerocker"

Regardless of fashion and sports there are shoes that were originally made to simply dress people’s feets. With time these shoes have become the symbol of a whole generation of youngsters seeking new ways to express their freedom and lifestyle throughout a new california-based sport : skateboard. Here is a short story of the Vans… Read more

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Nike Cortez : history of a legend

le Monday 09 April 2012byRomano as "the garagerocker"

Many trainers have left their mark on sports (just a recall we tend to forget: trainers are originally made for sports) and fashion history, undoubtedly the Nike Cortez is one of the most important model in both running and sneakers culture. It is the first shoe released by Nike, the first technological succes as the… Read more

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Adidas Stan Smith : Story of a fashion icon

le Monday 06 June 2011byRomano as "the garagerocker"

The emblematic Stan Smith from Adidas is probably one of the most famous model all over the world. Mainly recognizable with some uncluttered lines, a compact shape and its perforated three stripes, the shoe has been sold in around 40 millions copies since its creation. The first version is dated from the early 60′s. At… Read more

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