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‘ tag archiveIconic sneakers’
Regarding the technological race that brands engaged from the late eighties on running shoes, many models that have been released over the years were quickly abandonned, because if the public was not receptive, many important marketing issues could have turned into the disfavour of brands. This is quite a shortcut to tell the story of… Read moreno validationandno comment yet for this article.
If today rappers wear sneakers, for 30 years basketball players kept flying higher, it is certainly thanks to a special shoe. Basketball, that is what it was created, to fly like planes. It also penetrated Hip-hop despite itself, without never leaving it. Collectors have full room of it, Gentlemen here is the Nike Air Force… Read moreno validationandno comment yet for this article.
Here is a brand us French can be proud of (for once…). Originally created to play tennis, its history is nothing more than a tennis shoe which use progressively changed to fashion over the years. One would say it is a true picture of the evolution of our society. In addition, do you know this… Read moreno validationand2 comments for this article.
Let me introduce you today one of the freshest Adidas sneakers. Launched 40 years ago in the market, these sneakers have first gone through different stages before reaching the expected iconic status: sports, skateboard, hip-hop, then fashion. What we are dealing with today is the real story of the classic Adidas Gazelle. In 1968 Adidas… Read more1 validationandno comment yet for this article.
Since the release in 2009 of the Blazer Vintage reissue, this model hzs known a certain success. For a long time it was sort of lost, but as the seasons were passing, it soon became a sure bet, an essential of men’s wardrobes in both high and low versions. Why is the Blazer so popular?… Read more1 validationandno comment yet for this article.
Stan Smith is a model of leather shoe, the first to be designed for tennis, which was released in 1964 but which would bear this name only from 1974. Following its popularity, Adidas started collaborating in 1970 with Rod Laver, who will be recognized later as one of the best tennis player ever. Of Australian… Read more1 validationandno comment yet for this article.
Regardless of fashion and sports there are shoes that were originally made to simply dress people’s feets. With time these shoes have become the symbol of a whole generation of youngsters seeking new ways to express their freedom and lifestyle throughout a new california-based sport : skateboard. Here is a short story of the Vans… Read more1 validationandno comment yet for this article.
Many trainers have left their mark on sports (just a recall we tend to forget: trainers are originally made for sports) and fashion history, undoubtedly the Nike Cortez is one of the most important model in both running and sneakers culture. It is the first shoe released by Nike, the first technological succes as the… Read moreno validationandno comment yet for this article.
The emblematic Stan Smith from Adidas is probably one of the most famous model all over the world. Mainly recognizable with some uncluttered lines, a compact shape and its perforated three stripes, the shoe has been sold in around 40 millions copies since its creation. The first version is dated from the early 60′s. At… Read moreno validationand2 comments for this article.