Founded by a certain Mr Farah in the depths of Texas, this brand started making its first creations in denim in 1920.

It was a slow start, but the brand persisted and continued manufacturing even during the war period. Fifty years later, in 1970, the brand arrived in Britain under the direction of Farah Junior. Young Brits quickly adopted the brand. For mods, skins and other punks it was a must-have. This was a turning point.

From its tumultuous past, Farah is now a classic brand in Britain. Stylish & casual, these slacks embody English class, remaining distinguished but not strict, they can be worn like a pair of jeans.

Recognizable by the famous orange tab on the back of each pair, they are now available in France from €65 from Citadium, RoyalCheese and Noir Kennedy in the Marais.

It’s the moment you’ve all been waiting for: as promised, here’s the the latest installment in the hoodie special. And this week, all eyes are on Sixpack.

Created in 1998, it was one of the labels that were part of the street culture movment. Avant-garde and ambitious, this daring brand made waves. It launched unknown artists, constantly searching for new talent, a quest that eventually opened doors to the International stage. The label forged itself a name and an image, and the whole community welcomed it: from artists to DJs, graphic artists to writers, fans and newbies, everyone was interested.

And today its reputation is made, as you can see! The artwork is remarkable and so is the quality! Mainly known for its unusual t-shirts, the brand offers some styles as hoodies! And they’re rather good, worth a look…

They’re available from €115 from their online store, or from Lazy dog at the Citadium.

Here are 2 new brands that I haven’t mentioned for a long time: Pull-in and Stereo Panda. Here’s some news concerning both of them: they’re launching a co-branded line of underwear. You can see the unique elements of both brands in these styles available in cotton and lycra.

They’re available from the Pull-in concept stores in Paris, Hossegor, Aix en Provence and New York (see list of dealers). You’ll also find them in Stereo Panda partner stores like Citadium. They cost €35 for the black cotton style and €45 for the white lycra. -I’d like to see them close up to examine the quality though, as €35/45 seems a
little expensive…

Insight 51 was created 10 years ago in Australia on the north beaches of Sydney. The company started life making their own brand “Insight surfboards”.

As you might imagine, clothes followed, and the brand has stayed very close to the world of board sports (and music). Insight 51 is a unique brand, a bit rebellious, very colourful. Australian fashion that is becoming more widely exported, as it is now on sale in 28 countries.

If you’re in France, head to Citadium or Royal Cheese

Yet another superb watch from Nixon with a thick leather strap and a large metallic face. We laaarve it !