Here are 2 new brands that I haven’t mentioned for a long time: Pull-in and Stereo Panda. Here’s some news concerning both of them: they’re launching a co-branded line of underwear. You can see the unique elements of both brands in these styles available in cotton and lycra.

They’re available from the Pull-in concept stores in Paris, Hossegor, Aix en Provence and New York (see list of dealers). You’ll also find them in Stereo Panda partner stores like Citadium. They cost €35 for the black cotton style and €45 for the white lycra. -I’d like to see them close up to examine the quality though, as €35/45 seems a
little expensive…

Get the idea that Burberry is for chavs out of your head immediately. Yes! Across the globe, Burberry is a luxury brand, and these boxers use their classic brit check pattern with their logo on the waistband. So they aren’t pants at all! Slight problem: where to find them. They appear on the US site (which doesn’t deliver to the UK) but don’t appear on the UK site at all. Might be worth taking at look at their Manchester store on New Cathedral Street or in London on New Bond Street. Has anyone been to either recently? And if I get the chance, I’ll let you know!

$28 from Burberry

Given that we’ve not yet mentioned underwear since the beginning of the sales, I went looking for some nice boxers and I came across Sligo! So here it is: in black and green (a very nice green) from Energie, which might still be available in your size if you’re lucky

€19.60 reduced from €28 from Adventice

Did you like the stimulating Millesia boxers? Then you’ll love these new boxers with unexpected powers. These brown boxers (chocolate-coffee to be precise, cheque please!) are no ordinary item of underwear: They’re made of carbon fibres, 100 times more antistatic than cotton. Which makes them a perfect piece of “anti-stress” clothing, a great way to chill! So, you’ll not get worked up when a scantily-clad young lady breezes by or on a first date. You’ll stay calm. Oh yes. So you’ll be at ease no matter what situation arises (ahem). Isn’t that incredible? ;-))

€28.50 on Rue des hommes

Do you need to get rid of some of your old pants? What about these ones? They are very ‘now’: They’re hipsters with a contrasting blue waistband and two stripes that make all the difference! They’re made of cotton and modal (and if anyone happens to know what modal is, I’d be delighted to know!).

€24.00 from Rue des hommes

These boxer shorts are encrusted with the QZ logo in quality Austrian Swarovski crystals, and have a pink waistband and a lined pouch.

€34.90 from Men Attitude

Ginch Gonch is a cheeky young underwear company that manage to mix sexy and fun to perfection. Their styles show a lot of originality, like these red and pink shorts that will brighten up your jeans.

€32.90 from Men Attitude

The Australian brand Aussiebum offer swimming trunks and trendy underwear like these brightly-coloured boxer shorts with printed/floral-patterned fabric (white hibiscus).