Bape Hoodie

Here is the next and last instalment in our range of hoodies. Some might criticise me for a lack of originality, but talking about hoodies without mentioning BAPE is a bit like talking about hip-hop without mentioning Biggie! But stop right there! Let’s not get distracted, let’s get back to the question in hand.

Founded by Nigo in 1993 in Tokyo, it’s one of Pharrell’s favourite brands. Globally known and respected in hip-hop circles, each piece is deliberately made in limited numbers to keep them desirable and rare. They used to sell for high prices, and weren’t always worth the money, but fashion isn’t about being rational, is it?

BAPE positions itself as top-of-the-range and fun streetwear, their hoodies are unusual to the point of being a bit weird: bright colours and all-over bling are key (you either love it or hate it!). You can, however, find some more discreet styles, that concentrate a bit more on detail…

The production is detailed and the materials are chosen with care. You pay a premium for unusual styles, so don’t bother trying to find them for less than €300 in stores! The distribution is highly limited, and it is difficult to predict new arrivals, but it’s always worth checking Colette in Paris.

(There are many sites offering BAPE at really low prices, but I’ve not tried them out and can’t guarantee the authenticity of products… You’ve been warned! ;) )