Raphael Ibanez for Impetus

Selected the 24 September 2007 by Joe the "tire-remover"


Here is an unexpected collaboration between Impetus, a Portuguese underwear brand and Raphaël Ibanez, the captain of the French rugby team. I say ‘unusual’ because he isn’t really the first player that springs to mind when you think of someone who would be the muse for an underwear brand! What do you think? Nonetheless, Impetus are launching seam-free cotton underwear in France, which it will apparently bring together softness and technology. Well worth checking out.

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