PLNDR : Spool and Thread lookbook
PNLDR was launched in May 2010 as a member’s only flash sales online shop. It is owned by Karmaloop so their limited-time sales are often about premium streewear brands such as 10 Deep, Crooks & Castles, Black Scale, Obey… I even stumbled upon Naked & Famous there once! Today “Plunder”, as it should be pronounced, releases a nice lookbook for the launching of its own denim label called Spool and Thread.
To brass bloggers were invited to take part in this campaign, somehow our competitors (:D) from Vibe, GQ, One Man’s Style, FashionIndie and Canned Youth. Outfits featured in the lookbook are based on Spool and Thread denim pieces mixed with PLNDR’s regular deliveries. Photos are shooted in a very urban athmosphere where exceptionnal models are shooted just being themselves. This gives the series a very natural rendering. The key idea is to show that denim is the only clohting fabric which can bring different people together, and we agree!
more info at PLNDR.com