Le 66

Le 66 is a 1200m² multi-concession store, split over 4 floors, that opened last September at 66 avenue des Champs Elysées.

The first section is a sort of display area presenting the 66 best products du jour. The second section is devoted to trainers and accessories. Puma is showing the whole of their Sport Fashion shoes range: Alexander McQueen PUMA, 96 Hours, PUMA by Mihara Yasuhiro and Rudolf Dassler Shuhfabrik. You can also find brands like Obey, Spy Optics and Urban Mobility.

Further on, you find the 3^rd main space, split over 2 levels. For us men, it’s straight down! There’s no fancy decor: the floor is grey, the walls are black, and a 15-metre-high white wave promotes a selection of the latest clothes. A carefully-chosen selection is on the menu, with brands like El Ganso, Junk de Luxe, Hannes Roether, Moritz Rogosky, The Generic Man, Thomas Burberry, WeSC, Won Hundred, You Must Create etc. And a Kiliwatch corner.

If you haven’t yet had a chance to visit this new store, I invite you to discover Le 66, it’s a nice setting and you will doubtless discover some new things. An address which puts a little something back into Champs Elysées shopping.

Note: This article is the first in a series of articles about a range of stores, which will also fill out our Paris Shopping Guide that you may already know. And, of course, we’re planning on travelling outside of Paris ;-))