Lacoste Live AW11

Selected le 22 September 2011 par Romano as "the garagerocker"

The L!ve collection from Lacoste was firstly launched this summer, mainly destinated for 15-25, it is halfway between streetwear and casual-chic. With such a fluo collection, the French brand aims to give a fresh look its classic image. Since the beginning, their campagains introduces young people partying (it reminds me of Skins) :

Pieces of the collection are much more fitted than usual. Polos, and sweatshirts are coming in fluo colors and geometrical graphics. Creators even dared to “demonize” our favorite green crocodile which has now turned into blue. For its first winter collection, we can say that Lacoste did the job well. I have spotted few interesting pieces like their orange down jacket or a french flag colored track jacket. The whole collection worth a peep…

More info at Lacoste website

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