This is the kind of new brand you may like guys! JJ Mercer the kind of brand dedicated to one particular character, in this present case John Jack ‘Bunny’ Mercer, who was born in California in 1922. Its only ambition is to share hi romantic and preppy wardrobe. The London established brand (2010) offers nice pieces as you can see in their SS11 looks. School nostalgics and preppies have got their share with all this collection’s features such as bow ties, hankerchiefs, silk scarves, tartans and rolled up trousers. This looks like a contemporary version of the old-fashioned romantism, doesn’t it?