Hoon Paris Jewellery

Just as bags, scarves and other accessories are no longer the sole preserve of the ladies, and cosmetics are starting to become more accessible to men, men’s jewellery is no different and several trends which began to emerge at the beginning of the summer season are setting in.

Indeed, more than ever this season, the street is inspiring fashion and vice versa, undeniably so; just like in the collaboration between Louis Vuitton and Pharrell, the street is becoming gentrified and is taking to flirting with glamour, a sort of bling bling chic is starting to show its face.

And Hoon Paris, created in 2005 by Adrien Haddad, has understood the phenomenon well; it specialises in top-of-the-range streetwear and has already been selling luxury pendants and rings for three years, with just the right ghetto twist: stylish and virile, and whether in gold or silver, it all works rather well!

The only problem is the price: you need to spend at least €300 to have the privilege of wear the aforementioned pendants or rings, so they’re only for those who haven’t yet been hit by the credit crunch…but we can all dream! (Adrien, should you happen to read these words…)