Hoon Paris Jewellery
Just as bags, scarves and other accessories are no longer the exclusive preserve of the ladies. Even cosmetics have highly started to become more accessible to men, jewellery is no different. Indeed, more than ever this season, the street is inspiring fashion and vice versa, undeniably so; just like when Louis Vuitton and Pharrell collaborate, the street is becoming gentrified and flirts with glamour, a sort of bling bling chic have now shown its face.
And Hoon Paris, created in 2005 by Adrien Haddad, has understood the phenomenon well: it specialises in top-of-the-range streetwear. The brand has already been selling luxury pendants and rings for six years, with just the right ghetto twist: stylish and virile, whether in gold or silver, it all works rather well! Yesterday, you would have needed to spend at least €300 to have the privilege wearing some of their aforementioned pendants or rings, but the fast-gowing mens jewelery market has forced them to slash their prices (by the grace of God).
Robot pendant : from €160 to €180
Train ring : from €95 to €120
More info at : www.hoon-paris.com