H&M Bio Collection

H&M is about to release an eco-friendly collection from the 14th of April. The whole “Conscious Collection” will be made of biological fabric : bio cotton, recycled polyester and tencel. In all, it’ll have around ten pieces for men : a two buttoned white jacket (€29.95), some colarless shirts (€9.95) and some graphic and stiped t-shirts (€12.95). This initiative may appear a bit paradoxical coming from a brand which usually produces massively. But it can still makes you crack a smile.

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