Le 66 is a 1200m² multi-concession store, split over 4 floors, opened at 66 avenue des Champs Elysées. The first section is a sort of display area presenting the 66 best products du jour. The second section is devoted to trainers and accessories. Puma is showing the whole of their Sport Fashion shoes range: Alexander McQueen PUMA, 96 Hours, PUMA by Mihara Yasuhiro and Rudolf Dassler Shuhfabrik. You can also find brands like Obey, Spy Optics and Urban Mobility.
Further on, you can find the 3rd main space, split over 2 levels. There’s no fancy decor: the floor is grey, the walls are black, and a 15-metre-high white wave promotes a selection of the latest clothes. A carefully-chosen selection is on the menu, with brands like El Ganso, Junk de Luxe, Hannes Roether, Moritz Rogosky, The Generic Man, Thomas Burberry, WeSC, Won Hundred, You Must Create etc. And a Kiliwatch corner.