David Beckham bodywear for H&M
For the spring-summer 2013 season H&M collaborates with the more-than-footballer David Beckham to launch a full range of underwear they have called “bodywear”. In the collection can be found vests, sleveless t-shirts, boxers and briefs all available in plain colors. Most of all, the collection reflects David Beckham’s British elegance. For the launching campaing video, H&M called the renowned Guy Ritchie (Snatch, Sherlock Holmes), one of his movie maker compatriots. The video is really clean, even funny! It sets a scene where the handsome David runs after his wife’s car to get his bathrobe back. For that, he would have to go on a hot poursuit nearly naked, ladies, check that out!