Origins

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In this category you can find our articles about a brand or a product history. It is about recent brands we wished to write about and the fascinating story of old brands we all know. We also focus on these “cult” products like jeans, the mythic Air Force One, the trench-coat, the harrington, etc. Still in the category, some articles talking about manufacturing (with a focus on France).

The history of the biker jacket

le Monday 21 October 2013byRomano as "the garagerocker"

The biker jacket. A garment that oozes so much charisma, that you might decide it’s easier to avoid it completely. I haven’t got the shoulders for it, you tell yourself. It’s making too much of a statement, I’m not that sort of person. As if by wearing it you’ll be sticking a Post-it note on… Read more

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History of boardshorts

le Wednesday 10 July 2013byRomano as "the garagerocker"

Summer has finally come, and everyone can now start to enjoy some hot waves, even in the Mediterranean sea! Let’s take boardshorts out of our closet now. Though they were created for surfing, boardshorts have expanded to a wider public over the years. Well, try not to show off exaggerately if the last time you… Read more

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What is selvedge denim?

le Sunday 30 June 2013byRomano as "the garagerocker"

“Selvedge” is a word that you probably heard many times if you are directly or indirectly interested in trousers, jackets, shirts and everything else made with denim. Where does it come from? Why is this word never off jeans amateur’s lips? Let’s start with the beginning, by definition selvedge is the contraction of “Self Edge”,… Read more

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New Balance 576 History

le Friday 03 May 2013byRomano as "the garagerocker"

Regarding the technological race that brands engaged from the late eighties on running shoes, many models that have been released over the years were quickly abandonned, because if the public was not receptive, many important marketing issues could have turned into the disfavour of brands. This is quite a shortcut to tell the story of… Read more

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The history of the Bomber jacket

le Monday 29 April 2013byRomano as "the garagerocker"

The bomber went through the lastest decades without a wrinkle. It has transcended its original purpose to become a real icon of the pop and fashion culture. Many pieces of the men wardrobe today take their origin from the past military clothing, and the bomber jacket can be considered as a typical example of transition… Read more

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A piece of Chic silk scarves

le Wednesday 27 March 2013byJoe the "tire-remover"

A piece of chic is the name of a brand from Lyon created in 2011. A nice project I have discovered last December with few pictures of their silk scarves. I could meet the creator Sébastien Chirpaz in a Parisian bistrot since then, the brand was at its very beginning. Their collection has now arrived… Read more

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The history of the desert boot

le Monday 25 March 2013byRomano as "the garagerocker"

Like the white sneaker or the Oxford shoe, casual shoes also have their icon. Halfway between formal and informal, one would dare saying that now it will never go out of fashion. Faux pas is a road you can easily take, but it keeps us on the right way. In 2013, it is 64 years… Read more

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Nike Air Force 1: History of baskets and hip-hop

le Tuesday 18 December 2012byRomano as "the garagerocker"

If today rappers wear sneakers, for 30 years basketball players kept flying higher, it is certainly thanks to a special shoe. Basketball, that is what it was created, to fly like planes. It also penetrated Hip-hop despite itself, without never leaving it. Collectors have full room of it, Gentlemen here is the Nike Air Force… Read more

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Leon Flam : urban explorer bags

le Wednesday 12 December 2012byRomano as "the garagerocker"

We first met Leon Flam at the Who’s Next trade show winter 2012, in last January, where the were introducing their first collection. This young/aged French brand specialized in accessories has a workshop located in Paris since 1924, where their grand father (who is the original creator) was handcrafting leather and canvas luggage. At that… Read more

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Peacoat History

le Wednesday 28 November 2012byJoe the "tire-remover"

Origins As it is for most style of coats, the peacoat has a military origin. It would have been firstly created for Royal Navy midshipmen, probably from around the beginning of the 18th century. The word peacoat would come from the Dutch “Pijjekker” meaning “coarse wool”. Pronounced with an English accent, it has become “pea-jacket”,… Read more

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