Here is the next and last episode in our hoodies series. Some might criticise for a lack of originality, but talking about hoodies without mentioning BAPE is a bit like talking about hip-hop without mentioning Biggie! Well, let’s not get distracted, let’s get back to the heart of the matter.
Founded by Nigo in 1993 in Tokyo, many rumors are state that Bape is Pharrell’s brands, but actually the two guys are just good friends. Globally known and respected in hip-hop circles, each piece is deliberately made in limited numbers to keep them desirable and rare. They are sold for a high price, and they’re not always good value for money, but fashion is not always about being rational, is it?
BAPE positions itself as a high-end and quirky streetwear brand, their hoodies are unusual, sometimes really weird actually: bright colors, faces, zips, offbeat patches… either you love it or hate it! However, more discreet styles can sometimes be found still featuring lovely details…
The whole production is located in Japan and all materials are chosen with care. This is premium streetwear, kind of a growing trend theses times, proff that you can bet on quality while wearing really unusual products. As Bape is one of the most counterfeit brand in the market, don’t even try to find some for less than €300. By this way, the safer thing to do is going in their official store or at one of their restricted retailer. The distribution is highly limited, and it is difficult to predict new arrivals, but it always worth checking at Colette in Paris.
Ps: many sites offer BAPE at really low prices, but I’ve not tried them out and can’t guarantee the authenticity of their products… You’ve been warned!