Ami Paris SS 12
After working for luxury brands (Dior, Givenchy, Marc Jacobs) 30 year-old fashion designer Alexandre Matiussi decided 2 years ago to launch his own ready-to-wear brand “Ami”, a clothing concept for men who want to look dressed up but not too pompous.
Ami first got spotted during the Paris Fashion week in 2011. Getting positive feedbacks, the brand is now becoming more and more popular in the private hip club of le Marais.” This collection is not aimed at selling dreams to people, it’s about real life” says Alexandre in an interview he recently gave. In fact, Ami is all about casual daily style, made of well cut pieces of garnment that are simple and elegant, in sum, THE parisian mens style that you often see walking fastly around St Lazare or by Opéra.
The essential of the spring-summer collection features classic suits and straight-leg trousers in cotton or linen, nothing’s too fancy. Parkas, trenchcoats and boat shoes are the signature of this new brand/new collection.