This is the latest in our selection of sunglasses, and today we’re looking at Electric. Based in San Clemente, in California, the brand was created by Greg Arnette, but became know in its current form by Kip Arnette (his son) who took it over in 2000 in association with Bruce Beach.

Like all good Californians, the 2 partners are fans of board sports, and the brand is firmly rooted in the milieu. As is often the case, they sponsor several sports stars such as Bam Margerra, the skater from Jackass, and Ozzie Wright, the professional surfer.

Electric has just launched a wicked new style called the “Detroit”. The shape is inspired by Ray Ban Wayfarers or Oakley Frogskins. But these have an Electric twist, with a larger shape and far-out colours (black, white, yellow, violet and red)

These sunglasses are made in Italy from Grilamid (a new generation of plastics that are unbreakable, and survive extreme conditions without warping), and offer 100% UVA, UVB and UVC protection (the full monty!)

You’ll probably have a bit of trouble finding them in France even though the brand currently has offices at Hossegor.

They are now available from Ragdoll, a shop and site in Anglet, in the Basque country, who offer them for €77. Thanks to Anselme for the info!

Do you like them?

C-In2 is an American underwear brand. Its creator, Gregory Sovell, also behind the brand 2(x)ist, revolutionized the market by constantly reinventing underwear from a design and technical viewpoint for the last 10 years.

Inspired by dancers, who use similar tricks, he invented the “Sling support” which ensures better support, and enhances the man’s shape. And because a picture paints a thousand words, here is a diagram to help you understand the idea:

C-In2 make high-tech and sexy styles, like this low-rise style with invisible seams from the “Pop color” range (see below). And for a reasonable price, too: $23,50 from Amazon

N.B. For my last selection, I mentioned a similar principle from Udy. To discover or rediscover: all of our men’s underwear selections. (Coming soon: an article about Core-Point)

The season for lazy afternoons on the beach has arrived. Whether the time on the towel is used to recover from the night before or to relax after a bitterly-disputed beach volleyball match, your towel should no longer have a giant portrait of Droopy in swimming trunks. The choice of beach towel(s) is difficult as there is a limited range.

And don’t say “I don’t have the time to buy one before the holiday, I’ll buy one when I’m there,” as you’re tempting disaster and you risk finding yourself on a towel with a dolphin with a wry smile jumping out of the water.

You need to take the initiative immediately. That’s why I’m showing you a range of towels to match with your finest shorts (I remind you, if need be, that Speedos are banned!)

Towel with message (€28 from Scirius)

Benetton butterfly towel (€45 from Grandes marques)

Sporty towel (€24.90 from Dress for less)

The Emmanuel Ungaro designer towel, perfect for wearing around your waist (€89 from Grandes marques)

Find Tony’s advice on his site, Fenêtre sur papillon

Flip-flops are the essential accessory for holidays. These are from Paul Frank, with his famous ape, Julius.

I’ll take the occasion to tell you that you can see all our holiday selections by clicking on the tag beach

€15 from Novoidplus